Straight Outta Leads

Straight Outta Leads is a short, tactical report for P&C insurance agents who are running ads (or about to) and want to understand why their campaigns underperform before wasting more money testing platforms, creatives, or CRMs.

Inside, you’ll learn the 9 structural reasons P&C insurance ads fail before the algorithm even matters — including why “free quote” ads stop working, how generic insurance messaging kills response, why price-based ads attract the worst clients, and why expecting fast closes from every lead quietly destroys otherwise profitable campaigns. The report breaks down how real buyers actually behave, how long conversions really take, and where most agents misjudge performance and shut ads off too early.

This is not a swipe file or a collection of templates. It’s a diagnostic framework that helps you identify what’s broken in your ads before you touch targeting or budgets — so you can make smarter decisions, design better offers, and stop blaming platforms for problems that originate in strategy, messaging, and expectations. If you want ads that produce better clients, not just more leads, this is the place to start.